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Fundraising performance analysis
Understanding the numbers to help grow your fundraising programme

To help you understand the effectiveness of your fundraising programmes, we take a close look at the data that underpins past performance. This is a helpful component of any fundraising or campaign review and is a crucial step towards strategy development and advancement planning. We will provide you with:

  • An analysis of where the money comes from, by donor type, gift level, activity/channel, geography

  • Guidance on fundraising potential, as well as the key drivers affecting fundraising outcomes

  • A realistic evaluation of ROI - what growth will be needed in terms of fundraising and budget to achieve goals

  • Benchmarking with others and sector context

This will give you a clear understanding of your baselines to allow future measurement of performance and KPI development, as well as the evidence on which to develop future fundraising goals and strategy.

Regular giving and donor behaviour

As well as an assessment of your overall programme, we have developed a set of measures designed to analyse supporter acquisition, retention and attrition. We can use this information to help you create segments within your constituent and supporter data to target specific fundraising or engagement activity. This analysis will give you:


  • Increased ROI by focussing resources on activity with the greatest likelihood of success.

  • An understanding of what supporters look like so you can communicate more effectively.

  • An understanding of how warm the supporter base is and where donor attrition is likely to occur.

  • Predictive data modelling to identify the right prospects for direct mail, telethon and face to face fundraising and engagement.

We have provided this service to clients including Corpus Christi College Oxford, Magdalen College Oxford and Hertford College Oxford.

See how we've helped some of our clients...
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