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Fundraising performance analysis

Magdalen College, Oxford

Fundraising performance analysis

Project Details:

Magdalen College Oxford has had a successful fundraising programme for many years but wanted to review all of its previous fundraising activity and outcomes to inform a new strategy and campaign.

EFC worked with the team to learn about the college and its history of advancement. We undertook comprehensive analysis of donor acquisition, retention, attrition and supporter journeys to create an evidence base around which the new fundraising strategy will be based.

We worked closely with the team to review the trends we identified and discuss new approaches to fundraising. This resulted in us developing a number of new strategies for the college to put into practice when it comes to efficient fundraising.

"EFC undertook a piece of work for Magdalen College to help us better understand the strengths and weaknesses of our fundraising performance over the past couple of decades to inform our alumni engagement and fundraising strategies going forward. As a direct result of this work, we have completely changed our fundraising approach, reallocating resources and personnel to activities where we expect to see a markedly improved return on investment than previously.

EFC's work allowed us to reshape our thinking with a high degree of confidence, and at the same time bring along internal stakeholders who might otherwise had been sceptical of a new direction of travel. Their work was done to a very high standard and we were impressed with their professional approach throughout, and their flexibility and openness to delivering a bespoke piece of work to meet the particular needs of the institution."

Sean Rainey, Director of Development
Magdalen College, Oxford

Client Outcomes:

Insight and appreciation of previous hidden trends to enable a more efficient approach to fundraising.
A comprehensive evidence-based analysis to shape future strategy.

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